Cocoon

Brief Source: @briefclub via Instagram Branding Description: Noah Baldwin

Quality materials, expert craftsmanship, and unparalleled warmth distinguish Cocoon's premium blankets. With these descriptors in mind, the brand's visual identity feels cozy, luxe, and sumptuously soft. 

Conceptual at it's core, the logomark implements positive and negative space to reference four elements central to the brand's name and product offerings: a cocoon, a stein of yarn, the letter c, and a butterfly. The mark's rounded edges provide a subtle smoothness and organic touch indicative of the blankets' luxurious wool, cashmere, and fine cotton finishes. Further echoing Cocoon's naturalistic persona, muted greens and blues alongside a creamy beige are tastefully incorporated in the brand's pattern, social media templates, stationary, and packaging elements.