House of Thrift

Brief Source: @theglowandgrowclub via Instagram Branding Description: Noah Baldwin

Offering a unique range of second-hand and curated pieces from today's sought-after fashion brands, House of Thrift aims to inject boldness and style into sustainable shopping.

Sleek industrialsim is the name of the game when it comes to the stylistic character of House of Thrift. Taking cues from the multi-textural and visually distinctive allure of modern cities, the brand's eye-catching color palette envokes visions of beaten pavement, reflective steelwork, and infrastructural signage. Minimalist, yet bold, the logo suite similarly grabs attention by way of a sans-serif display typeface without compromising versatility and approcahability. The brand's less-is-more persona is seamlessly translated in print work, packaging, and on social media, serving as a distinguishable through-line.