Collins

Brief Source: @designerbriefs via Instagram Branding Description: Noah Baldwin

A new disruptive modeling agency, Collins is home to fresh faces seeking unmatched professional development, individualized networking opportunities, and fearless representation. Your journey to the top begins here.

Collins’ bold mission deserved a stand-out, custom wordmark; geometric form, sharp linework, and an eye-catching implementation of positive and negative space merge to leave a lasting impact. Ascending forty-five degree angles are utilized throughout, abstractly referencing the brand’s slogan “your journey to the top.” The brand pattern carries over this striking visual rhythm, highlighting elements of the wordmark through the gestalt theory of closure. A captivating orange cuts through the primary black and white color palette, symbolizing the agency’s goal to challenge stereotypes and redefine conventions attached to the modeling industry.