The Boba

Brief Source: @theglowandgrowclub via Instagram Branding Description: Noah Baldwin

The Boba approaches the creation of their bubble teas with a singular mission in mind: develop the best drinks that are better for us. Bold flavor, all-natural ingredients, and thoughtful sustainability encompass the café’s foundational values that shape the brand’s visual identity.

Inspired by mid-century comic graphics and contemporary visual compositional styles, The Boba’s wordmark, logomark, and brand pattern reflect a lively distinction, subtly referencing classic animated thought bubbles and the tapioca pearls found in the cafés beverage range. Within the print materials and ad campaigns, a heavy display typeface adds an eye-catching punch to the brand’s persona while the deliberate implementation of whitespace draws attention to each central message. Comprised of black, white, and vivid chartreuse green, the simplistic, yet striking color palette speaks to The Boba’s straightforward, honest, and one-of-a-kind approach to tea creation.