Inner C.I.R.C.L.E.

Client: Crosby Scholars Iredell County Portrait Photography: Noah Baldwin

Crosby Scholars’ Inner C.I.R.C.L.E. Leadership Camp works to equip middle school students with the tools for academic and professional success through education, exploration, and team-building activities. I was tasked to develop a logomark that creatively symbolized this mission.

By way of circular and free-flowing forms, the logomark playfully denotes the program’s primary initials, appealing to younger audiences while reflecting the unity, camaraderie, and fun central to the camp. This sense of togetherness and levity is further established as the initials appear enwrapped by arm-like elements that provide visual interest and balance. A direct continuation of the Crosby Scholars visual identity, the bold red utilized throughout excites and empowers students as they begin their journeys toward college and the workforce.