Elysian

Brief Source: @thegrowandglowclub via Instagram Branding Description: Noah Baldwin

All-natural skincare and an irresistible range of therapeutic wax candles are the building blocks of this self-care essentials brand. Merging organic texture, geometric form, and rhythmic fluidity, Elysian’s visual identity is a refreshing take on contemporary design inspired by the four classical elements: water, earth, air, and fire.

Water: The logomark works to embody a constant state of flux, showcasing precise linework and a circular foundation to form a symbol inspired by the continuous movement of water.

Earth: A rich taupe and creamy ivory comprise the primary color story, complemented by cool blues and khaki. Together, the palette aims to evoke visions of warm sands, endless seas, serene skies, and fertile soil, symbolizing the brand’s naturalistic persona and product ingredients sourced from the earth.

Air: The minimalistic treatment of whitespace and typographic hierarchy shines throughout the collateral, providing visual interest and an overarching feeling of airiness.

Fire: While style and sophistication make up the brand’s outermost layer, at Elysian’s core is a warmth and authenticity driven by a mission to develop products that are physically, mentally, and emotionally enriching.