Esplora

Brief Source: @designerbriefs via Instagram Branding Description: Noah Baldwin Winner of Designer Briefs’ International Design Challenge*

Discover Esplora — a luxury travel goods brand specializing in the creation of premium luggage and handbags.

Esplora’s wordmark and logomark take inspiration from latitude and longitude configurations — a nod to the brand’s passion for travel and discovery. Specifically, within the wordmark, the R references degree symbols found in geographic coordinates while doubling as a registered trademark symbol. A rich, earthy green permeates the entirety of the brand’s visual presence, signifying the lush, vernal environmental marvels of the world. The modern treatment of typography refreshingly contrasts the brand’s naturalistic underpinning, reflecting Esplora’s forward-thinking approach to their product construction and style.

*This design was selected and featured by the Designer Briefs jury on Instagram. Click here to view Instagram post